The first time I heard a typographer complain that people who design texts for screens “don’t get typography” was in 1994. Since then I’ve heard this repeated many times, but relatively few people moved from a – usually unspecified – “what they don’t know” to “how can we explain what matters?” There’s been notable efforts (not least Bringhurst on the web) but I never felt they capture the more complex of typographic decisions.
I’ve been thinking about what typographers would need to explain to related professionals, but a discussion last January with Rich Rutter (who, incidentally, was also responsible for the online Elements I link to above) and Ben Mitchell spurned me to put my ideas into a self-contained presentation. The talk, the first of three that outline similar ideas, is is now on Vimeo. The other two will happen in Paris in a couple of weeks, and in Munich in November.
These are the slides from my presentation at the Od „Ala Ma Kota” Do E-Matury conference in Warsaw, on 18 April 2012. The talks were 16 minutes long, so this is a fairly condensed deck. As always, my slides are starting points for each idea; there’s about a minute’s worth of elaboration for the key ones. I’ve been asked to write the talk up, and I’ll link to that when it goes public.
Six observations, four challenges, one conclusion, and five predictions…